| The Chartered Institute of Marketing (CIM) |
| The Chartered Institute of Marketing (CIM) is the world's largest and most prestigious professional body for marketing. The Chartered Institute of Marketing Sri Lanka Region is the fastest growing CIM body which serves over 3,000 studying members and 1,000 members, aiding them to elevate themselves in their professional careers while creating value and fostering excellence in Sri Lanka's business landscape by harnessing marketing knowledge and building world class competencies. |
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| Syllabus |
| The Introductory Certificate in Marketing |
| The Introductory Certificate in Marketing provides you with a faster entry route to the CIM qualification with only ordinary Level qualifications. The course will familiarize you with the fundamentals of marketing, laying the foundation for your journey with CIM |
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| Understanding Customer Relationship |
| What is Marketing |
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| Professional Certificate in Marketing |
| The first stage in the CIM qualification is designed for junior marketers providing them with a thorough and practical insight into marketing related issues. |
- Marketing Essentials
- Stakeholder Marketing
- Marketing Information and Research
- Assessing the Marketing Environment
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| Professional Diploma in Marketing |
| The Professional Diploma in Marketing is designed to take you one step ahead of the first stage. Those who have completed the first stage of the CIM qualification or a person who has a degree in any discipline can register for this course. It provides a variety of skills required at an operational level. |
- Marketing Planning Process
- Delivering Customer Value through Marketing
- Managing Marketing
- Project Management in Marketing
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| The Chartered Postgraduate Diploma in Marketing |
| The Chartered Postgraduate Diploma in Marketing is the final stage of the CIM qualification, introduced under the syllabus to be effective from 2009. This stage consists 2 stages. While The Institute will continue to assist you to obtain the Chartered Marketer status through its Continuous Professional Development programme, you have also been offered the option to read for it by submitting a thesis under the “Leading Marketing” module in the second stage of the Chartered Postgraduate Diploma in Marketing programme |
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| Stage 1 |
- Emerging Themes
- Analysis & Decision
- Marketing Leadership & Planning
- Managing Corporate Reputation
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| Stage 2 |
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